Next Step Legal Marketing was created with a clear mission: to help law firms generate more leads at a lower cost. What truly sets us apart from other firms is our ability to create unique content that not only drives leads but also builds strong, recognizable brands. We take pride in being the only marketing firm that builds a dedicated in-house call team for each law firm we work with. This ensures that every lead is followed up with and nurtured, maximizing the chances of converting them into loyal clients.

In addition to delivering excellent services, we manage to keep costs affordable for our clients, offering high-quality solutions without breaking the bank. At Next Step Legal Marketing, we are committed to helping law firms grow and succeed in today’s competitive landscape.

Strategic

We focus on the most effective channels to drive leads that convert into clients.

Collaborative

We work closely with law firms to create strategies that reflect their brand, building  in-house call teams ensuring seamless client follow-up.

Data-driven

We focus on what works to deliver measurable results and sustained growth for law firms.

Leadership Team

Joel Lowinger

Founder & CEO

Over the past ten years, Joel has worked with over 100 different businesses on digital marketing campaigns and has a passion and talent for helping businesses grow. Some of the companies Joel has worked with include Coca-Cola, Punch Bowl Social, Kindred, Juni Learning. NST Law Firm, and Visio Lending. Joel developed a passion for legal marketing when he saw the outdated methods many law firms were using and recognized the need for more innovative approaches.

Joel grew up in Denver and won the Colorado State High School Doubles Tennis Championship in 2007 and 2008, and placed second at number 2 singles in 2009. He is part of the Human Fountains comedy trio that has performed on America’s Got Talent, in television shows in Germany, Japan, Italy, Spain, and Romania, and in live venues across the world. The group has over 1-million followers on TikTok. Joel is the co-founder and CMO of Silent Disco Party Rentals, a party rental business with 25 locations in the U.S. Joel holds a B.S. in Advertising and an International Business Foundations Certificate from the University of Texas at Austin.

Ben Tillis

Director of Marketing Systems

Ben has over 10 years of experience working in various financial sectors and managing online stores. He spent five years as a financial analyst in Investment and Merchant Banking, including roles at The Spartan Group and Disruptive Technology Advisers, where he evaluated companies, brokered deals, and conducted market research. Ben also served as CFO of Junk Truck in Denver, where he helped set up lean management systems to improve operational efficiency.

Ben is the CEO and co-founder of Silent Disco Party Rentals, where he developed a structured system for lead management. He now applies these same systems to help law firms manage their leads and build in-house call teams.

He holds a Bachelor of Arts in Finance with a Minor in Accounting from the University of Texas at Austin. Originally from Denver, Colorado, Ben has happily called Santa Monica, CA, home for nearly seven years.

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